Upon receiving her degree in Mass Communication, Mrs. Fernandez began her marketing career with AvMed, establishing its Health Management Senior Relations program from 1995 to 1997.
Mrs. Fernandez’ online devotion began with The Miami Herald’s dining and entertainment sections of Miami.com from 1997 to 1999.
During the dot-com revolution, Mrs. Fernandez co-founded a national content syndication and advertising network for college newspapers.
The company was sold to Bankrate.com, and she led the division until expanding the content experience to the travel industry and joining Carnival Cruise Lines in 2001.
She was later recruited by Oracle Corporation, where she was responsible for building and tracking pages for strategic accounts, sending global communications, and developing internal training materials for the marketing department from 2003 to 2008.
SocialShelfspace.com
As founder, and creative director, Mrs. Fernandez leads the expansion of the agency into new industries and countries. She is responsible for attracting talented professionals to work for a marketing agency that understands how to achieve clients’ objectives via content development, search engine optimization, influencer outreach, and social technologies.