Web3, which refers to distributed systems using blockchain and other decentralized technologies, will significantly impact advertising, brand marketing, and entertainment.
At SocialShelfspace, we explore how Web3 enables more personalized experiences. For example, you can create customized ad campaigns that are delivered to specific individuals or groups based on their data and preferences using decentralized protocols. This personalization makes a better return on investment for brands.
One aspect of Web3 technology that has recently garnered much attention is non-fungible tokens (NFTs). NFTs are unique digital assets stored on a blockchain. They can represent a wide range of things, including artwork, music, videos, and other forms of media. Read how we helped Cisco distribute Proof of Attendance NFT tokens to attendees at their Cisco Live conference.