The popularity of “content marketing” makes it seem as if a new cure-all strategy was found to engage customers, increase brand awareness, and acquire leads. The reality is that influential companies have been using content marketing for over 100 years.
In fact, manufacturer of agricultural machinery John Deere was building trust with their audience back in 1895 when it started publishing The Furrow magazine; still in circulation.
Customers are asking: “Why should I visit that Web site?”
Our editors at SocialShelfspace.com understand that valuable content is the precise way to engage prospects and customers. If your content is not relevant to your intended audience and doesn’t have a clear call to action, your effort is wasted and will have no purpose in your marketing plan.
Quality content in your brand’s voice is extremely important and should be at the top of your marketing strategy. And by content, we are not only referring to articles on your website but also relevant photos, videos, infographics, and podcasts. Don’t forget social media platforms and communities like Twitter, Snapchat, LinkedIn, Reddit, even TikTok.
Take a look at our spatial analytics and social interactions demo to understand where and why conversations take place. Our consumer intent models and analytics help clients determine where and how to create shareable content to reach an even larger targeted audience.
What is the content that customers and prospects want to read and share?
With over two decades of content creation experience, our team has developed proprietary technology to help our clients understand what their audience is searching for, as well as show where competitors are ranking on the search and social shelf space. Yes, that is where the name of our company comes from!
Our four-step ICBM process delivers maximum returns to our clients:
- Identify the keywords and channels that will dominate their organic ranking and traffic.
- Confirm the search landscape for their products and services and create effective content.
- Build market share and improve sentiment by focusing on the customer experience.
- Measure your key results monthly, help you optimize and repeat.
Let us help you deliver results to your organization. Contact us for a free demo of our methodology and learn how our 20 years of search marketing experience working directly with Google, Yahoo, and other search engines since 1998 can help you capitalize on the evolution of search engines, smart devices, and voice search.